A brand campaign I developed for Air Arabia to highlight its industry leadership and core offerings. The campaign leverages the aircraft tail, the most recognized element of the airline’s identity, as a bold visual device to creatively showcase key advantages such as extra legroom, an extensive network, affordable fares, and modern aircraft. By integrating this iconic symbol, the campaign reinforces Air Arabia’s pioneering status as the first low-cost carrier in the region. Strategically rolled out across outdoor and radio, it ensured broad reach and strong brand recall while delivering a clean, impactful message that reflects the airline’s commitment to accessibility, efficiency, and customer value.
Radio Campaign