As part of Air Arabia Group’s expansion, I led the development of Fly Arna’s brand identity, shaping the visual and strategic foundation of Armenia’s National Airline. In collaboration with Interbrand, who designed the identity, I spearheaded its in-house implementation, ensuring consistency across all platforms. Every element, from digital assets to brand applications, was carefully executed to reflect Fly Arna’s vision. To mark the airline’s launch, I also developed the brand reveal video in-house, incorporating high-quality CGI aircraft visuals created in collaboration with Muharraqi Studios, delivering a bold and dynamic debut that introduced Fly Arna to the world.
