As Pakistan’s first and leading low-cost carrier, Fly Jinnah was a milestone project within the Air Arabia Group. I led the development of the airline’s brand identity in-house, ensuring a strong, cohesive visual presence that embodies its commitment to affordability, accessibility, and efficiency. From logo design to full-scale brand implementation, every element was crafted to reflect Fly Jinnah’s bold and dynamic positioning in the market. The brand reveal video featured high-quality CGI aircraft visuals, developed in collaboration with Muharraqi Studios, adding a polished and realistic representation of the airline’s fleet. The identity rollout spanned digital, print, and on-ground applications, establishing a distinctive and consistent brand that resonates with travelers across Pakistan.
