I directed this brand campaign for Air Arabia to reinforce its low-cost travel philosophy: spend less on your flight so you can spend more on your holiday. The campaign redefines the onboard experience by shifting the focus to what truly matters—exploration, culture, and experiences. Through a series of engaging visuals and witty contrasts, it highlights the freedom Air Arabia gives travelers to enjoy more of the world while keeping travel affordable. This campaign was rolled out across multiple media channels, including outdoor, social media, and cinema ads, reaching audiences across all Air Arabia hubs.
Cinema Ad
Outdoor and Digital Campaign
Radio Campaign